Universal Hip Hop Museum

To our fellow patrons and supporters,

We wanted to personally update you on how we will be handling this global pandemic that has reached our city. The Universal Hip Hop Museum is closely monitoring guidance from the Centers for Disease Control (CDC) and New York City health officials as the Coronavirus (COVID-19) situation evolves. We feel we have a social responsibility to ensure our patrons are safe and protected. Our exhibit has implemented the following measures to ensure a safe environment. Accordingly, we have decided to close the [R]Evolution of Hip Hop from Wednesday March 18th to Tuesday April 7th and we will open back up on Wednesday April 8th. We are specifically adhering to guidance around social distancing and no large group gatherings to protect our patrons and our staff.

We will be constantly looking for updates from the NYC Department of Health, CDC, and Federal Government relating to social engagements and operations of public venues. We will keep you updated as we know. Till then, be safe!


The Universal Hip Hop Museum in collaboration with Microsoft and the MIT Center for Advanced Virtuality presents the [R]Evolution of Hip Hop an immersive journey through Hip Hop history, from the 1970s to the present. The Breakbeat narratives is the centerpiece installation offering exhibit-visitors a customized examination of Hip Hop history driven by Microsoft AI. The [R]evolution of Hip Hop: The Foundation is the first of many sample exhibits conceived by creative agents from multiple artistic disciplinaries who employ archives and experimental storytelling techniques focusing on the five elements of Hip Hop culture – DJing, MCing, Breakdancing, Aerosol Art and Knowledge.  The exhibit will also celebrate the 40th anniversary of Kurtis Blow’s hit song “Christmas Rappin'” and pay special tribute to his 40 year career in entertainment.


Microsoft’s mission and values are to help people and businesses throughout the world realize their full potential.

The MIT Center for Advanced Virtuality pioneers innovation with technologies of virtuality including XR (VR, AR, MR, etc.), video games, social media and new forms unanticipated by these platforms.

New York State’s official tourism site promoting all the state of New York has to offer, including fun things to do, year-round events and festivals.


The [R]Evolution of Hip Hop provides visitors from the Bronx, New York City, and the world with a sneak preview of the Universal Hip Hop Museum, which breaks ground at the Bronx Point in 2020 and is scheduled to open in 2023 in celebration of Hip Hop’s 50th anniversary.

The [R]Evolution of Hip Hop is located at the Bronx Terminal Market (Between Applebees and Subway) 610 Exterior Street Bronx, NY 10451.

Hours of Operation – Temporarily closed due to the spread of COVID-19 in the Tri-State area.  Follow us on Instagram @uhhmuseum for further information.

Monday (Closed)
Tuesday (Closed)
Wednesday (Closed)
Thursday (Closed)
Friday (Closed)
Saturday (Closed)
Sunday (Closed)

Kurtis Blow

In 1979, at the age of twenty, ‪Kurtis Blow‬ became the first rapper to be signed by a major label. Mercury Records released “Christmas Rappin,” and it sold over 400,000 copies and it became an instant classic. He released 10 Albums over the next 11 years. Besides his own work, Kurtis has been responsible for Rap hits by ‪The Fat Boys‬ and ‪Run DMC‬. Other artists such as Love Bug Starski, Sweet Gee, Dr. Jekyll and Mr. Hyde, Full Force, Russell Simmons and ‪Wyclef Jean‬ all have been produced or have worked with Blow in the past. ‪Kurtis Blow‬ helped legitimize Hip Hop, and now, he intends to help redeem it as Co-founder of the Hip Hop Church, where he serves as rapper, DJ and Minister. Kurtis still tours and rocks crowds worldwide. He has been featured in and produced TV shows and movies. Most recently, he associate produced, The Get Down, for Netflix and visited his friends at VICELAND for The Untitled ‪Action Bronson‬ Show.




Rocky Bucano

Executive Director

Rocky Bucano is President and Chairman of the Board of the Universal Hip Hop Museum. He is also a licensed financial advisor who specializes in investments, Medicare health plans, estate planning, retirement and insurance. In 1987, Rocky Bucano left his television career behind to launch the Bronx based Strong City Records with Hip Hop icon DJ Jazzy Jay. In 2006, Bucano became the executive director of the Mott Haven Bronx based New York Gauchos Basketball Program. The Gauchos program has placed more than 30 high school students into college on full athletic scholarship and has witnessed three of its former players achieve NBA distinction.


Nana Ashhurst

Chairwoman of the Board

Nana Ashhurst is Chairwoman of the Board for Universal Hip Hop Museum. Nana is the former president of Def Jam Recordings and Rush Communications.  A modern-day renaissance woman in her own right, Ashhurst has embraced multiple professions, from the producer of the Russell Simmons’ Def Comedy Jam, to development specialist, minister, philanthropist and activist. Additionally, she was named one of Ebony Magazine’s “One Hundred Most Promising Black Women in Corporate America,” and is the proud recipient of the Black Radio Exclusive President’s Award. Nana has recently retired from Sarah Lawrence College where she was the Major Gifts Officer for the school.

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Adam Silverstein

Director of Archives and Collections

Touched by the consciousness of Hip Hop in 1979, Adam Silverstein has been inspired to preserve and share Hip Hop Kulture through the collection, maintenance and accessibility of artifacts. Silverstein practiced law for 18 years prior to becoming an Advisory Board Member of the Universal Hip Hop Museum and then the Director of Archives & Collections.


photo posted on post-gazette.com

Paradise Gray

Chief Curator

Paradise Gray is the Chief Curator and Advisory Board Member of the Universal Hip Hop Museum. He is a Hip-Hop historian and legend from the South Bronx who was mentored by pioneering DJs, and has a collection of Hip Hip artifacts preserved beginning in 1979. He was entertainment manager, booking agent and host of the world-famous Hip Hop club, “The Latin Quarter,” which was the incubator of “The Golden Era of Hip-Hop” from 1986 – 1988. Paradise is an archivist, author, photographer, and produced nine (9) albums including two (2) classic albums with his legendary messenger group “X-Clan.” Paradise worked at RUSH Productions/Def Jam Recordings, and Mp3.com. He helped to develop the world’s first online music company.


SenYon Kelly


SenYon Kelly is the CEO/Founder of Nubian Video Archives & Collectibles. She is an Advisory Board member, Co-Curator of [R]Evolution of Hip-Hop Exhibit and works with the Museum Collections & Archives Committee for the Universal Hip Hop Museum. SenYon, is a native of Los Angeles who developed a love for film and music at an early age. She owns the licensing to the original artwork of Jimi Hendrix, is a serial entrepreneur, investor and curator, with a love for hip hop culture, music, film, art, fashion and interior design. Ms. Kelly has production credits for – Roots: Celebrating 25 Years – NBC and Jewel’s Catch One on Netflix.


Pete Nice


Prime Minister Pete Nice was a founding member of the Def Jam Recordings group 3rd Bass and released two gold albums for the label from 1989 to 1992. His career in Hip Hop began in 1985 as a solo MC managed by Lumumba Carson and in 1987 he established the first Hip Hop radio show with DJ Clark Kent on WKCR at Columbia University. In 1992 he founded Hoppoh Recordings and released the albums of Kurious and Count Bass D and also managed the Elektra rap group KMD featuring MF Doom. He has worked as a historian and consultant with artists and collectors dedicated to preserving Hip Hop artifacts and history. He is currently working on a book with Paradise Gray entitled, “The Golden Age of Hip Hop 1983-1992: An Illustrative History.” He is a magna cum laude graduate of Columbia College.


Martha Diaz

Associate Curator and Archivist

Martha Diaz (MD) is a community organizer, media producer, archivist, curator, and educator whose work has traversed the hip-hop entertainment industry, the public arts and education sector, and the academy over the last 25 years. MD has consulted on numerous hip-hop documentaries and founded the highly acclaimed Hip-Hop Odyssey (H2O) International Film Festival, the first and largest festival of its kind. She curated the first Hip-Hop movie series presented by the Academy of Motion Picture Arts and Sciences and served as a guest curator at the Museum of the Moving Image. In 2010, MD formed the Hip-Hop Education Center at NYU to formalize the field of hip-hop-based education. A graduate of New York University’s Moving Image Archiving and Preservation Program, MD has worked on archival projects with Parkwood Entertainment (Beyoncé Knowles-Carter), Tupac Shakur Estate, and National Jazz Museum in Harlem, to name a few.


Joe Conzo

Guest Curator

Joe Conzo, Jr, co-author of Born in the Bronx, has been documenting the people of his native borough since the 1970s. As the first graduating class of South Bronx High School, Conzo came up as the official photographer for the Cold Crush Brothers at the dawn of Hip Hop. From the school gymnasiums to the local Police Athletic League, Conzo documented the first generation of DJs and MCs as they invented an art form that brought the creativity of the streets to the world. Joe Conzo Jr. continues to lecture, meet with young people, exhibit his work, and attend international events.

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Bill Adler

Guest Curator

Bill Adler has created and curated two hip-hop-oriented collections: The Adler Hip-Hop Archive now resides at Cornell University; The Eyejammie Hip-Hop Photography Collection now resides at the Smithsonian Institution’s National Museum of African American History and Culture. Between 1998 and 2000, he advised Seattle’s Experience Music Project regarding the creation of their hip-hop collection. With Cey Adams, he edited “DEFinition: the Art and Design of Hip-Hop,” a book published by Collins Design in 2008. In 2011, hip-hop posters from Adler’s collection were exhibited at the Museum of Modern Art as part of a show entitled “Looking at Music 3.0.”


Ron La Retro

Guest Curator

Emerging from New York Cities Hip Hop fashion scene in the 1980s, Ron La Retro grew up in Flatbush and Crown Heights Brooklyn, New York; and began his career in fashion by independently producing Hip Hop inspired fashion accessories during and after Hip Hop’s so-called golden era. Now a collector, curator, and exhibitor of men’s vintage 1960s and 70s street fashion, Ron La Retro is single-handedly bridging the gap between Fly Guys and B-Boys, by showing how street fashion from the 1960s and 70s influenced some of the Hip Hop fashion from the 1980s. Ron’s believes that he has been “chosen by the fashion gods” to introduce forgotten street fashion to the world through fashion exhibitions in museums, writing articles, and lecturing in institutions. He also believes that his efforts will help give this important genre of forgotten street fashion, and the young men that wore it, the recognition that they deserve.


Jorge “Pop Master Fabel” Pabon

Fashion Curator and Artist

Urban artist, Hip Hop historian, videographer, DJ and social justice activist JORGE “POPMASTER FABEL” PABON was born and raised in NYC’s Spanish Harlem, where at an early age he developed his dance and choreography career at Hip Hop jams and clubs throughout the city. His pioneering individuality has been showcased internationally since 1982. Fabel also gained world renown as a featured dancer in the Hip Hop cult classic movie, “Beat Street.” A senior member of the Rock Steady Crew and member of the Electric Boogaloos, Fabel is also co-founder of GhettOriginal Productions Inc. With GhettOriginal, Fabel co-authored, co-directed, and co-choreographed the first two Hip Hop musicals ever, “So! What Happens Now?” and “Jam on the Groove” (first official Off-Broadway Hip Hop musical). Fabel is the co-founder of Tools Of War© which is an organization that represents the grassroots essence and brought Hip Hop culture back to the parks of New York City for the past 14 years. As an adjunct professor, he teaches Hip Hop dance/movement in the Experimental Theater Wing at NYU’s prestigious Tisch School of the Arts. Fabel presents lectures, demonstrations, teaches master classes, and participates in outreach programs and conferences internationally. Fabel is currently a master teacher and national reviewer for the National YoungArts Foundation.




December 6 - May 31, 2020
The exhibit is located at: Bronx Terminal Market
610 Exterior St Bronx
New York 10451
Telephone (347) 454-2793
Google Maps

By Subway

Take 2, 4, or 5 trains. All trains stop at 149 Street and Grand Concourse. Walk three blocks West to River Avenue. Walk North on River Avenue. Bronx Terminal Market is on your left. OR: Take B, D, or 4 trains. All trains stop at 161st-Yankee Stadium. Walk South on River Avenue to 151st Street. Bronx Terminal Market is on your right.

By Train(Metro North)

Take the Hudson Line Metro North Train to E 153rd Street (Yankees Stadium stop). Walk South on River Avenue to 151st Street. Bronx Terminal Market is on your right.

By Car

From Manhattan Take the FDR Drive north. Take the Willis Ave BR exit, Exit 18, toward I-87/Deegan Expwy. Willis Ave Bridge becomes Willis Ave. Keep left at the fork to continue on Willis Ave. Merge onto I-87 N/Major Deegan Expy via the ramp on the left toward Albany. Take the E 149 ST exit, Exit 4, toward 145 ST BR. At end of exit ramp, proceed straight onto River Avenue. Bronx Terminal Market is on your left.
From Queens Take the Cross Island Pkwy N toward Whitestone BR. Merge onto I-295 N via Exit 33 toward Bronx/New England (Portions toll). Merge onto I-278 W/Bruckner Expy toward Triboro BR. Merge onto I-87 N/Major Deegan Expy via Exit 47 toward Albany. Take the E 149 ST exit, Exit 4, toward 145 ST BR. At end of exit ramp, proceed straight onto River Avenue. Bronx Terminal Market is on your left.
From Brooklyn Take the I-278 E toward Triboro BR (Portions toll). Merge onto I-87 N/Major Deegan Expy via Exit 47 on the left toward Albany. Take the E 149 ST exit, Exit 4, toward 145 ST BR. At end of exit ramp, proceed straight onto River Avenue. Bronx Terminal Market is on your left.
From New Jersey Take I­95 N toward the George Washington Bridge. Stay on I­95 N lower Level N to E 153rd Street in Bronx, New York. Take Exit 6 from I­87 S. From Newark Station take the Northeast Corridor train towards New York Penn Station, transfer to the 2 train towards Wakefield 241 Street at 34th Street Penn Station to 149th Street Grand Concourse. Walk east down E 149th Street and turn right on Exterior Street.
Yes. The exhibit is located on the ground level with wheel chair ramps for easy access.
Tickets are free, but must be reserved for entry. Donations of any amount are welcomed. Get Your Ticket
The [R]Evolution of Hip Hop is open Wednesday through Saturday from 10am to 7pm and on Sunday from 1PM to 7PM
Closed 12/24, 12/25, 12/31 and New Year's Day.
For groups of 10 or more please contact Reggie Peters at:
We happily accept both mobile and printed tickets.
When you arrive, you will need to check in and have your ticket scanned. Please see a box office attendant if you need assistance accessing your ticket.
Please contact the museum at info@uhhm.org with any questions.
Early entry is not guaranteed, but we will do our best to let you begin your experience as close as possible to your time of arrival.
We'll do our best to get you in promptly provided you arrive within an hour of your original entry time.
If you're unable to attend on the day of your ticket, please make another reservation.
  • Food or Drink
  • Large Backpacks
  • Strollers
  • Weapons of any kind
  • Smoking, including electronic cigarettes.
Those with strollers are advised to use their best judgement.
A fun, immersive, unique and highly individual experience. Our friendly Experience Guides will be happy to answer any questions you have during your visit.

Please note that a portion of the exhibit contains atmospheric haze and strobe lights.
RHH is family-friendly! Youth under the age of fourteen must arrive with an adult and children under the age of seven must be under adult supervision at all times.
Yes! Please share your photos at @uhhmuseum on Instagram, Facebook, Twitter and Pinterest using #REVOLUTIONOFHIPHOP However, filming or taking photographs for commercial/promotional purposes is strictly prohibited. For press access please email decota@thechambergroup.com
Although we do not offer food on-site, our restaurant neighbors in the Bronx would be happy to feed you!
Currently RHH merchandise is only available on-site. Keep checking our website and social media to learn about new merchandise drops and the launch of the online shop.
RHH is not responsible for lost items. However, you can email info@uhhm.com to see if an item was recovered.
The UHHM team is always looking to meet people who are passionate about providing an excellent visitor experience and enhancing our community! If you’d like to join our team, email jobs@uhhm.com with the subject line BE A GUIDE and we’ll get back to you as soon as possible.
Visit our Contact Page or email info@uhhm.com


The Universal Hip Hop Museum is a tax exempt 501(c)(3) non profit charity, chartered by the New York State Department of Education Board of Regents. The UHHM was established March 12, 2012 and is the only museum solely dedicated to the documentation, analysis, preservation and celebration of Hip Hop History and Culture in the world.