Welcome to the [R]Evolution of Hip Hop

Welcome to the [R]Evolution of Hip Hop, an interactive journey through history using artifacts, multimedia, artificial intelligence, holograms, and virtual and augmented technologies. The centerpiece installation “[R]Evolution of Hip Hop Breakbeat Narratives” featuring the Elementals. This immersive journey is a collaboration between the Universal Hip Hop Museum, Microsoft and the MIT Center for Advanced Virtuality, offering museum-goers the ability to take home a playlist of songs through a personalized narrative of Hip Hop history.

About the Exhibit

The [R]Evolution of Hip Hop: The Foundation is the first of many immersive installations conceived by creative agents from multiple artistic backgrounds that employ archives and experimental storytelling techniques focusing on the five elements of Hip Hop – MCing, DJing, Breakdancing, Aerosol Art,  Knowledge. The exhibit’s opening on December 6th includes a celebration of the 40th anniversary of Kurtis Blow’s first hit song “Christmas Rappin” with special tribute to his 40-year career history. The Foundation will take you back in time to the 1960s and 1970s when New York City was undergoing social and political turmoil and black and brown power and contemporary art movements influenced the formation of Hip Hop culture. Through the violence, rubble and neglect emerged a new generation of rebellious youth, free expression and superheroes who refused to settle for less and laid the foundation for today’s multi-trillion-dollar Hip Hop industry.

[R]Evolution of Hip Hop @ The Bronx Terminal Market
610 Exterior Street
Bronx, New York 10451
(Located next door to the Subway sandwich shop)
Paid parking available.

Breakbeat Narrative

A personalized, conversational interactive storytelling system for museum education.

Kurtis Blow

Kurtis Walker (born August 9, 1959), professionally known by his stage name Kurtis Blow, is Hip Hop’s first superstar. He is a trained singer, professional songwriter, record/film producer, b-boy, DJ, public speaker and ordained minister. He is the first commercially successful rapper and the first to sign with a major record label. “The Breaks”, a single from his 1980 self-titled debut album, is the first certified gold record rap song for Hip Hop. Throughout his career he has released 15 albums and is currently tour around the world.

About Curators




Paradise Gray is the Chief Curator and Advisory Board Member of the Universal Hip Hop Museum. He is a Hip-Hop historian and legend from the South Bronx who was mentored by pioneering DJs, and has a collection of Hip Hip artifacts preserved beginning in 1979. He was entertainment manager, booking agent and host of the world-famous Hip Hop club, “The Latin Quarter,” which was the incubator of “The Golden Era of Hip-Hop” from 1986 – 1988. Paradise is an archivist, author, photographer, and produced nine (9) albums including two (2) classic albums with his legendary messenger group “X-Clan.” Paradise worked at RUSH Productions/Def Jam Recordings, and Mp3.com. He helped to develop the world’s first online music company.


Bill Adler


Bill Adler has created and curated two hip-hop-oriented collections: The Adler Hip-Hop Archive now resides at Cornell University; The Eyejammie Hip-Hop Photography Collection now resides at the Smithsonian Institution’s National Museum of African American History and Culture. Between 1998 and 2000, he advised Seattle’s Experience Music Project regarding the creation of their hip-hop collection. With Cey Adams, he edited “DEFinition: the Art and Design of Hip-Hop,” a book published by Collins Design in 2008. In 2011, hip-hop posters from Adler’s collection were exhibited at the Museum of Modern Art as part of a show entitled “Looking at Music 3.0.”


Joe Conzo


Joe Conzo, Jr, co-author of Born in the Bronx, has been documenting the people of his native borough since the 1970s. As the first graduating class of South Bronx High School, Conzo came up as the official photographer for the Cold Crush Brothers at the dawn of Hip Hop. From the school gymnasiums to the local Police Athletic League, Conzo documented the first generation of DJs and MCs as they invented an art form that brought the creativity of the streets to the world. Joe Conzo Jr. continues to lecture, meet with young people, exhibit his work, and attend international events.


SenYon Kelly

Associate Curator

SenYon Kelly is the CEO/Founder of Nubian Video Archives & Collectibles. She is an Advisory Board member, Co-Curator of [R]Evolution of Hip-Hop Exhibit and works with the Museum Collections & Archives Committee for the Universal Hip Hop Museum. SenYon, is a native of Los Angeles who developed a love for film and music at an early age. She owns the licensing to the original artwork of Jimi Hendrix, is a serial entrepreneur, investor and curator, with a love for hip hop culture, music, film, art, fashion and interior design. Ms. Kelly has production credits for – Roots: Celebrating 25 Years – NBC and Jewel’s Catch One on Netflix.




December 6 - May 31, 2020
The exhibit is located at: Bronx Terminal Market
610 Exterior St Bronx
New York 10451
Telephone (347) 454-2793
Google Maps

By Subway

Take 2, 4, or 5 trains. All trains stop at 149 Street and Grand Concourse. Walk three blocks West to River Avenue. Walk North on River Avenue. Bronx Terminal Market is on your left. OR: Take B, D, or 4 trains. All trains stop at 161st-Yankee Stadium. Walk South on River Avenue to 151st Street. Bronx Terminal Market is on your right.

By Train(Metro North)

Take the Hudson Line Metro North Train to E 153rd Street (Yankees Stadium stop). Walk South on River Avenue to 151st Street. Bronx Terminal Market is on your right.

By Car

From Manhattan Take the FDR Drive north. Take the Willis Ave BR exit, Exit 18, toward I-87/Deegan Expwy. Willis Ave Bridge becomes Willis Ave. Keep left at the fork to continue on Willis Ave. Merge onto I-87 N/Major Deegan Expy via the ramp on the left toward Albany. Take the E 149 ST exit, Exit 4, toward 145 ST BR. At end of exit ramp, proceed straight onto River Avenue. Bronx Terminal Market is on your left.
From Queens Take the Cross Island Pkwy N toward Whitestone BR. Merge onto I-295 N via Exit 33 toward Bronx/New England (Portions toll). Merge onto I-278 W/Bruckner Expy toward Triboro BR. Merge onto I-87 N/Major Deegan Expy via Exit 47 toward Albany. Take the E 149 ST exit, Exit 4, toward 145 ST BR. At end of exit ramp, proceed straight onto River Avenue. Bronx Terminal Market is on your left.
From Brooklyn Take the I-278 E toward Triboro BR (Portions toll). Merge onto I-87 N/Major Deegan Expy via Exit 47 on the left toward Albany. Take the E 149 ST exit, Exit 4, toward 145 ST BR. At end of exit ramp, proceed straight onto River Avenue. Bronx Terminal Market is on your left.
From New Jersey Take I­95 N toward the George Washington Bridge. Stay on I­95 N lower Level N to E 153rd Street in Bronx, New York. Take Exit 6 from I­87 S. From Newark Station take the Northeast Corridor train towards New York Penn Station, transfer to the 2 train towards Wakefield 241 Street at 34th Street Penn Station to 149th Street Grand Concourse. Walk east down E 149th Street and turn right on Exterior Street.
Yes. The exhibit is located on the ground level with wheel chair ramps for easy access.
Tickets are free, but must be reserved for entry. Donations of any amount are welcomed. Get Your Ticket
The [R]Evolution of Hip Hop is open Wednesday through Saturday from 10am to 7pm and on Sunday from 1PM to 7PM
Closed 12/24, 12/25, 12/31 and New Year's Day.
For groups of 10 or more please contact Reggie Peters at:
We happily accept both mobile and printed tickets.
When you arrive, you will need to check in and have your ticket scanned. Please see a box office attendant if you need assistance accessing your ticket.
Please contact the museum at info@uhhm.org with any questions.
Early entry is not guaranteed, but we will do our best to let you begin your experience as close as possible to your time of arrival.
We'll do our best to get you in promptly provided you arrive within an hour of your original entry time.
If you're unable to attend on the day of your ticket, please make another reservation.
  • Food or Drink
  • Large Backpacks
  • Strollers
  • Weapons of any kind
  • Smoking, including electronic cigarettes.
Those with strollers are advised to use their best judgement.
A fun, immersive, unique and highly individual experience. Our friendly Experience Guides will be happy to answer any questions you have during your visit.

Please note that a portion of the exhibit contains atmospheric haze and strobe lights.
RHH is family-friendly! Youth under the age of fourteen must arrive with an adult and children under the age of seven must be under adult supervision at all times.
Yes! Please share your photos at @uhhmuseum on Instagram, Facebook, Twitter and Pinterest using #REVOLUTIONOFHIPHOP However, filming or taking photographs for commercial/promotional purposes is strictly prohibited. For press access please email decota@thechambergroup.com
Although we do not offer food on-site, our restaurant neighbors in the Bronx would be happy to feed you!
Currently RHH merchandise is only available on-site. Keep checking our website and social media to learn about new merchandise drops and the launch of the online shop.
RHH is not responsible for lost items. However, you can email info@uhhm.com to see if an item was recovered.
The UHHM team is always looking to meet people who are passionate about providing an excellent visitor experience and enhancing our community! If you’d like to join our team, email jobs@uhhm.com with the subject line BE A GUIDE and we’ll get back to you as soon as possible.
Visit our Contact Page or email info@uhhm.com